Marketo... all you need
Updated October 17, 2023
Marketo... all you need
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
Marketo makes it easy to build an effective lead nurturing and scoring engine. Rather than pushing unqualified leads to sales, you can nurture them through Marketo and engage sales when the prospect is ready based on their online behavior. In addition to providing a strong product, Marketo has built a strong user community and enables marketing teams to tap into best practices and knowledge from peer companies.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
Previously, we used an association tool called higher logic. We switched because it didn't meet our needs. As a sales rep, very valuable to see when and where your prospect has been in regards to interest in your product/services
Salesforce has better user experience, better data management, better integration. Further Salesforce has better lead scoring and customisation report
Less than 10,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes