Solid marketing platform
August 31, 2023
Solid marketing platform
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Marketo is used to organize marketing campaigns and program data like webcasts, gated content onsite and content syndication programs. We also use Marketo to send marketing emails and segment our audiences.
- Smart list building
- Folder structure/organization of programs
- Live chat support
- System slowness at times
- Issues with duplicate contacts
- Seemingly unresolvable sync errors w/ SFDC
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Marketo is primarily used for email promotion and email nurture to keep prospects and customers engaged with our content.
HubSpot has a more friendly user interface. Last I checked it didn't have quite the same functionality in terms of database segmentation, but most of the other features are on par with Marketo.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes