Get Adobe Marketo Engage to have the best customer journeys and lead management!
October 06, 2023
Get Adobe Marketo Engage to have the best customer journeys and lead management!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is the software we use to do our Marketing Attribution Model for more than four years and we have learned a lot from it. Everyday we capture thousands of touchpoints (how our users interact with our campaigns, emails, website, etc) and we can create a very cool customer journeys.
- Custom weights percentage to the key touchpoints
- The datasets have a high level of complexity allowing to creating very interesting data models.
- Integration with Salesforce
- There can only be a handful of touchpoints so your funnel can't and be more creative in order to adapt to the ever changing business needs
- In my experience, customer service takes a bit of time to answer
- In my opinion, the website is very old-school, not in a very engaging way. A better design with go a long way.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We have the following metrics defined the Adobe Marketo Engage:
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per Acquisition;
- Campaigns ROI;
- Campaigns Attribution;
- Leads Created;
- MQLs Created;
- MQL conversion rate %;
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per Acquisition;
- Campaigns ROI;
- Campaigns Attribution;
- Leads Created;
- MQLs Created;
- MQL conversion rate %;
It is hard to compare Mailchimp with Adobe Marketo Engage because the ladder is far superior, customisable, complex and can handle our database size - which is very big. In my opinion, Mailchimp's software has a better design and it is more intuitive, which makes it a far better experience when focusing on the user.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes