A very powerful Marketing Automation and Digital Marketing Platform
October 27, 2023
A very powerful Marketing Automation and Digital Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage for email marketing, nurture and drip campaigns, lead scoring, web forms and as user preference center. The business problems it addresses are cross-selling and maintaining relationships with current clients and passing new leads to our sales team. We use Adobe Marketo Engage as a global digital marketing tool and we use it in markets all around the world.
- Segmentation
- Nurture and Drip Campaigns
- Analytics and Reporting
- Lead Generation
- Overall, it can be hard to onboard new users, as there is a lot to learn
- Integrations with other platforms in our stack
- Overall, email deliverability in B2B is challenging
- Product Launches
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We are trying to learn about how our clients and prospects are responding to offerings and to pass leads on to our sales teams. We also use Adobe Marketo Engage to provide value add communication for client retention. Adobe Marketo Engage has helped us facilitate these goals and we continue to evolve our usage of the platform.
Adobe Marketo Engage is more flexible and provides more advanced functionality. Adobe Marketo Engage allows you to better grow with the platform as you mature and evolve your digital marketing campaigns and processes. Adobe Marketo Engage provides more flexibility with regard to doing more advanced campaigns and really being creative from both a technical and marketing standpoint.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes