Item: Agorapulse
Rating: 9
Author: Chuck Ellis

Use Cases and Deployment Scope

AgoraPulse is used by our marketing team, including interns, to fully manage our social media presence on Twitter, Facebook, and Instagram. It is used entirely by the marketing department and was selected primarily for its reporting features, its tag tracking, and its CRM capabilities. It was brought on to replace SproutSocial.

Pros and Cons

Reporting social media interactions
CRM of conversations with customers
Tracking of influencers in our Twitter scope
Monitoring keywords on social media

Google Chrome extension would be nice
Implementation of UTM tracking codes
Compatibility with Pinterest, LinkedIn, and Google+

Users and Roles

6 - We use AgoraPulse throughout our social media and marketing department, which is composed of the chief marketing officer, the director of content marketing, the director of social media and public relations, our part time director of digital promotions, and our team of three to five interns. This is a very long way to say between seven and ten people, but I want to make word count.

Return on Investment

Lowered our spending budget as it was significantly cheaper than SproutSocial
Increased employee efficiency
Increased reporting efficiency

Alternatives Considered

AgoraPulse is really making itself known as a contender in a crowded field. They drew our attention in late 2015 as longtime users of SproutSocial when we realized Sprout Social was adding more features but only to their top tiers for users. AgoraPulse has many of these features and more available for a lower price. The word of mouth was too strong for us to ignore.

Other Software Used

Buzzsumo, Slack, Asana

Likelihood to Renew

We love their month-to-month pricing. We also love how competitive the market is for this type of service. We're hoping for a long relationship with AgoraPulse, but we will be continually monitoring other services for improvements. We like SproutSocial a lot. They could choose to offer more at a lower price as well and we could switch back, for example.

Likelihood to Recommend

AgoraPulse is awesome for being a general one-stop for basic social media management and publishing. We were impressed by the ability to manage so many features, including Facebook Ad campaigns directly within AgoraPulse. Further, we were excited that we could put dollar values on our interactions based on our own estimates to see how much our social interaction was valued at in a glance.

AgoraPulse gets our social media pumping!

Overall Satisfaction with AgoraPulse