A good and easy way to start your journey to personalization

Targeting customers for our marketing communications is essential and becoming more important when you have quite a big amount of things to share with them. you can not just do a mass blast of all your communications to each and every one of your users. selecting the right customers to receive the suitable communications such as promotions, new partnerships, fresh information need to be communicated with customers who are likely to be interested in receiving them, and in the end act upon those messages. Airship helps me a lot in selecting who to send the messages to, when to send it, and even how to better communicate with variety groups of customers. because no matter how we wanted them to be uniform, they are each a different human being with their own perceptions and way of thinking. using Airship as a tool to help us communicate our messages to our customers has been quite easy and enables us to have a better focus on how to adapt and improve the way we communicate things.

We can easily communicate our messages and directly measure the effectiveness on whether it requires a tweak or are they impactful enough to make our customers engage and in the end become our loyal customers. And the ability to create detailed reports and analytics on the platform is quite superb, despite the efforts to utilize them efficiently and on point since there are so many possibilities to analyze.

We can do selected A/B tests quite fast and see the result almost instantly and act upon it to improve our messaging strategy. The ability to tag and identify customer engagement is also a very helpful feature and can be turned into reports which we can then further analyze.