An impressive enterprise level social listening tool
November 13, 2014

An impressive enterprise level social listening tool

Adam Connell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Groups, Channels, Queries etc

Overall Satisfaction with Brandwatch

I use Brandwatch across my entire organization. We use it to monitor brand mentions and that of our competitors. We have some VERY big competitors and Brandwatch has been instrumental in gauging how strong our brand is in comparison to competitors.

  • Identifying social reach of competitors - do you know how much reach your competitors have? What about how many social mentions they get in a given day? Most people have no idea but I can see the exact percentage of the social web my brand takes up in comparison to its competitors. This is invaluable in discovering how effective my brand is, what's working for competitors and what's working for us.
  • Deep social listening - do you know what your customers/readers are saying about your brand? Most of my brands competitors don't know this so using Brandwatch to monitor for brand mentions gives us a huge advantage. We can also respond to mentions within the tool in most situations - great for reputation management.
  • Supporting additional social networks - what Brandwatch supports now is great, but the more the merrier.
  • Ease of adding queries - there is a learning curve involved when using Brandwatch but then again that's the way it should be because it's an enterprise level tool so it's packed with functionality. There are easier to use tools but they don't have nowhere near as many features and the complexity of queries adds another dimension entirely. That said, they have improved things significantly so it's now much easier than it was and their team are always very helpful in offering support.
  • Traffic growth - Brandwatch has helped us identify opportunities that we wouldn't otherwise of had, this has lead to traffic growth which has helped us increase revenue.
  • Handle potential PR issues - The social web is great but it can open brands up to reputation issues if problems aren't addressed. In the long run this has a positive impact on ROI.
  • mention,Talkwalker
I've used plenty of social media tools, I've tried Mention, Talkwalker and others. While they're both great tools, Brandwatch displayed data in the exact way I wanted to view it. And I can view it in other ways if I like. The data it pulls in is reliable and up to date as well as there being a whole range of other features that attracted me to the platform.
1 - I'm currently the only member of my team that uses Brandwatch. My focus is currently on marketing where social media plays a large part.
Consider whether you have the time to invest in using a tool like this. You need the time to learn how to use Brandwatch and the time to put the data to use. The Brandwatch team is very helpful so you can easily get support. It's not the cheapest tool but you really get what you pay for. I've used budget tools and they just aren't as effective (and support isn't there when you need it).
Brandwatch is an incredible tool to monitor social mentions, pick up on potential marketing opportunities, identify what's working for your competitors and understand the reach of competitors.