Item: Chartbeat
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use it companywide for analytics to see what is and what isn't working to see where we need to focus our website content. It helps us also figure out where we stand with our website's performance as well as which stories actually work. It also shows us which social media does well for us, and which ones we don't need to pay much attention to.

Pros and Cons

Accurate numbers to let us know how we are doing relative to our goals
Extensive breakdowns of where, geographically and digitally, our readers are coming from
Real-time reports of what people are reading on our site

Showing us when our readership is the highest and lowest
Video viewership
Make specific author numbers more visible

Return on Investment

It has given us an average that we can hit on pageviews (ours is about 2,000 to 4,000)

Real-Time Data

It helps us figure out what stories are bringing readers to our site and what stories we should avoid going forward. We are also able to keep track of which stories work better as found in organic searches and which work better as stories that are passed around through social media.

Usability

I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.

Content Optimization

It allows us to see what evergreen stories people want to see for weekend posting, while also showing us which stories our DMA want to see during the week. It also allows us to make sure we are prioritizing page views while keeping our commitment to keep our stories relevant to our local community.

Engagement Metrics

Concurrents have helped us not only with what stories do well, but also what times readers will read our stories or watch our videos. Quality clicks do the same thing, and reader loyalty will allow us to figure out which stories to focus on for the broadcast as opposed to the website.

Key Insights

Do you think Chartbeat delivers good value for the price?

Yes

Are you happy with Chartbeat's feature set?

Yes

Did Chartbeat live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Chartbeat go as expected?

I wasn't involved with the implementation phase

Would you buy Chartbeat again?

Yes

Likelihood to Recommend

It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.

Great to determine quality of stories

Overall Satisfaction with Chartbeat