Overall Satisfaction with Conductor Searchlight
Our SEO Team uses the Conductor platform to perform keyword research, identify content opportunities, analyze our competitors, build dashboards and report on SEO results. Conductor is a part of our daily activities and helps us identify content gaps, new content ideas, emerging trends, etc. It also supports organizational/team efficiencies.
- Thorough keyword research
- Insightful competitive comparisons
- Technical insights
- Backlink opportunities
- Increased efficiency of daily tasks
- Easier competitive analyses
Conductor utilizes data from all the major analytics sources and tools (Google Analytics, Search Console, etc.) as well as their own proprietary data. We've found this to be adequate and helpful.
We have been able to align as a team on what our most important keyword categories and pages are, so that we can focus on tracking these in the platform. We've also been able to align on what KPIs we are tracking and monitoring. Overall, it's very useful for collaboration - especially on content initiatives.
We switched from BrightEdge to Conductor as we found Conductor to be more intuitive and offered more of the tools and services that we were needing to support our day to day SEO efforts.