Item: Constant Contact
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

My business uses Constant Contact to send email blasts to our mailing list. These range from monthly newsletter to marketing offers. It is a way for us to remain in, well, constant contact with our clients.

Pros and Cons

Simple emails
Build-a-block design
Forms

Clunky functionality
Limited design options

Return on Investment

High open rate
Improved engagement with customer base
One means of communication for a variety of communiqués

Alternatives Considered

MailChimp and Marketo

Marketo is a more complicated but more robust offering. MailChimp is comparable.

Other Software Used

MailChimp, Marketo

Likelihood to Recommend

Constant Contact is by no means perfect, but it's comparable to other tools on the market. For companies that have a mid-size mailing list, this is a good and manageable way to keep in touch.

A good way to stay in Constant Contact

Overall Satisfaction with Constant Contact