Item: Constant Contact
Rating: 9
Author: Robert Baricev

Use Cases and Deployment Scope

We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.

Pros and Cons

Heat Mapping
Reporting
Email Marketing Builder
Connectivity with Canva

Max file size import requirements
Exporting click data

Return on Investment

Keeps clients informed
Keeps clients engaged
User activity to see who may be a better prospect than originally realized

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Other Software Used

Canva, Google Drive, WordPress

Likelihood to Recommend

In my opinion, the interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links - highly effective. Customer support to reset my CNAME records was helpful. I think it is best used in Sharpspring, if you have to import contacts from your own database, then you're missing a lot of the potential of Constant Contact.

Intuitive Email Marketing

Software Version

Overall Satisfaction with Constant Contact