Item: Cvent Event Management
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

The biggest problem that Cvent Event Management solves for my organization is the process and management of online registrations. The ease of building these forms and accompanying website, as well as the collection of important data and payment, makes this platform rise above other event management solutions. We host several smaller events each year, averaging ~25-500 attendees each (for a total of ~1000 registrations each year). This system allows us to collect and compare data across events to determine ROI, event comparing the same events year over year. Additionally, the customizable features for building websites allows us to fully brand the experience for our attendees; it doesn't "look like" we're using a third-party site.

Pros and Cons

Online registration
Data Collection
Custom Websites
Payment Processing

Expensive
Customer Service
Frequent changes to the platform to learn

Most Important Features

Online registration form
Customizable event website
Payment collection
Data collection and reporting

Return on Investment

Comprehensive data collection
Saves 100+ hours of staff time processing registrations
Shortens the registration process for attendees to ~30 seconds

Alternatives Considered

Eventbrite

Eventbrite is not able to handle the complex registration forms that Cvent can. It does not collect as much information, cannot produce the save level of reports, and does not allow for multi-leveled and/or multiple registration types within one form. Being able to offer, and compare, those is vital to determining our ROI and event planning efforts. Additionally, Eventbrite does not provide as many customizable options or branding opportunities.

Key Insights

Do you think Cvent Event Management delivers good value for the price?

Yes

Are you happy with Cvent Event Management's feature set?

Yes

Did Cvent Event Management live up to sales and marketing promises?

Yes

Did implementation of Cvent Event Management go as expected?

Yes

Would you buy Cvent Event Management again?

Yes

Other Software Used

Eventbrite, MarketingCloudFX, Mailchimp

Likelihood to Recommend

Cvent Event Management works great for events for which we need to collect registration fees. If you have a large-scale event that requires complex registration/data collection, and payment processing, Cvent Event Management is the best solution out there! It is comprehensive, can handle complex, multi-step registration forms, and has features for customizable and branded accompanying website and marketing opportunities (social media, event emails, etc). It is a one-stop-shop for creation and promotion of an event. That said, for "free" events, because there is an associated cost per registrant, it makes more sense for us to use another platform (we use Eventbrite, GoogleForm, or WordPress Gravity Forms) to collect RSVPs. The cost-oer-registrant is outlined upon contracting (and can vary based on the terms of your contract), but it is a fixed cost, rather than a percentage of the overall fees. Again, depending on the cost of your program for a participant, this can either be a good thing or something that would persuade you to use another system in that scenario.

Comprehensive and Customizable Event Management!

Overall Satisfaction with Cvent Event Management