Item: DemandScience
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Good overall. It drives a good amount of leads in our ICP, price is okay for the European market. The leads are pretty cold but if you need to fill the top of the funnel to nurture after it is a good option. We use it mainly to target specific industries and our ICP with thought leadership content

Pros and Cons

Provides leads within the ICP and/or industries your indicate
Quality is 70/80% accurate contacts which is pretty good in the industry
Customer service is good, responsive and they keep you up to date with the good and the bad

It would be good if they can provide, even if it would be a more expensive service where you genuinely know the leads served interacted with your content.
Provide tier levels leads

Return on Investment

Added accounts in our target industries
Filled our nurture streams with contacts that convert into opportunities

Support Rating

Both our account manager and customer service team have been very approachable and supportive. Also very professional and they do get back to you quite quickly vs what you see sometimes at other vendors. Overall a good experience for us when it comes to their support.

Alternatives Considered

Madison Logic Platform and GumGum

I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for the European market.

Key Insights

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

Other Software Used

HubSpot Marketing Hub, Albacross

Likelihood to Recommend

Use when there is a need to fill the top of the funnel with opted in contacts that you can nurture afterward and know a good 5% (depending on what you have to sell) will convert into quality opportunities. When you have sales going after specific accounts, you can use them for your ABM strategy to target accounts they are after Industry specific campaigns, target your ICP in industries you know you win

A good intent and ABM based content syndication provider

Overall Satisfaction with DemandScience