Drift Reviews

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Score 8.6 out of 101

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Reviews (1-25 of 26)

Dmitry Kornyukhov profile photo
Score 9 out of 10
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Drift can work across multiple organizations regardless of their size or structure. The folks behind Drift have developed so many (almost too many) features that can fit all kinds of scenarios from simple user engagement to rather complex onboarding with bots and multiple agents working in different departments. It is also a great solution for customer support.
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Score 9 out of 10
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It's great for directing users and converting them. I think the integrations are great (Salesforce, Marketo, Outreach, Clickbit) but could be more robust at certain stages. If your Sales and Marketing organization is very complex, a chatbot can be difficult to set up and maintain.
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Score 9 out of 10
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Likelihood to Recommend

Well suited for high traffic sites which require improved lead qualification and for companies who are deploying an ABM program.
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Rachel Green profile photo
Score 8 out of 10
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Drift does one thing really really well, chatbots. They are the best out there and way ahead of any of their competitors or other tech companies trying to simply "add-on" a chat tool. If you want to save time, reduce friction, and increase inbound traffic then get rid of forms and use Drift's chatbots. Drift is not good for email automation, at least in our company's experience, which is why we have HubSpot and Drift. Drift contact reports are slow to load, and I use Salesforce reports instead to report on Drift engagement and activity.
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Mike Thompson profile photo
Score 9 out of 10
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Likelihood to Recommend

Lead gen, connecting with reps and site navigation are all easy to figure out on while using Drift. The price point makes it affordable to make a site visitors first interaction a memorable one. It can be a little clunky with large sites and keyword targeting. I recommend using buttons instead of keywords to forward the talk track.
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Kevin Knudsen profile photo
Score 9 out of 10
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Likelihood to Recommend

Drift is an incredible tool that can help automate communication on a website or blog overnight! We've taken our website contact from a number and email to a live conversation that helps people get the information they want faster and easier without so many rabbit holes to go down to find a simple item. I wouldn't see Drift working well for companies who already have a tool such as live chat bots in place.
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John Rougeux profile photo
Score 10 out of 10
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Likelihood to Recommend

Drift has so many features and configuration possibilities that it's hard to envision a scenario where having live chat isn't appropriate. Drift does particularly well if you want to fine-tune the rules for determining what chat messages get sent to whom. It's probably overkill for a small, low-volume site, but even their free plan would work well in that situation.
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Score 9 out of 10
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Works great for chat. I really like the built-in responses you can use as you chat; so you don’t have to type the same thing every time someone chats in. Very helpful. Dropping someone into an email cadence is also great. [It's] Hard to remove them from that cadence though.
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Score 8 out of 10
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Drift works well for lead generation and being able to actively engage with prospects. They say only 20% of people engage via chat bots, but I suppose you make it more memorable for the website visitor. It saves sales reps time by automatically getting meetings scheduled.
I do not think this should be used as a chat support system/Help Desk.
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Score 7 out of 10
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Drift is really good for working with referral leads who come to your site - they already know they want to reach out so it speeds up the process. It's also great for companies with a really tech-y audience, because it feels like new fun tech for them to try. However, a bot can be creepy, so if you have a base of luddites, it's probably not going to be well received.
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Ankurman Shrestha profile photo
Score 8 out of 10
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Likelihood to Recommend

Drift is well-suited for a direct questionnaire or lead qualifier system. Where your prospects may be open to going through that series of questions (chatting with bot via Drift playbooks), this is a well-suited solution.

It's not well suited if you're looking for a dedicated support chat system. We use Intercom & Zopim for that and while I'm not a hardcore fan of either, I see Drift would create productivity issues if used as a chat-support system.
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Matthew Dilworth profile photo
Score 7 out of 10
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Likelihood to Recommend

Great for B2B companies with targeted accounts and a deep content resource section to set up a ton of playbooks. If you have high-value pages like pricing, demo, interactive content, video marketing, event landing pages etc., and want to sprinkle in a value-add message it works great for this.
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Dan Sherman profile photo
Score 5 out of 10
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Likelihood to Recommend

Drift is excellent for high volume sales. It's great when you need to reach a lot of customers on your website. It's great if you want something easy to configure with a lot of functionality and features. It's also great compared to many other solutions reviewed. It has Salesforce integration but it's not very useful, at least not yet. I wouldn't buy this product if you sell low volume products or don't have time to answer a lot of stupid questions from bad leads.
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Marc Herschberger profile photo
Score 8 out of 10
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Likelihood to Recommend

It's a great tool for a relatively mature marketing and sales team that utilizes digital tools already to increase effectiveness. For those still not sold on "digital marketing" then you're not going to "get" this tool or get the most out of it.
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Score 9 out of 10
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Likelihood to Recommend

  • Great for small businesses who want live chat and a simple out of the box sales solution without any major roadblocks to getting set up.
  • Awesome support and funding which means they will likely be around for a long time and be able to provide new integrations and features quicker than other products on the market.
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Score 9 out of 10
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Likelihood to Recommend

Drift is definitely an easy-to-use chat platform, so if you are looking to add that functionality to your website, it is a great choice. Installation and implementation were incredibly simple, and we were using the platform very quickly. I can't really think of any scenarios where it is less appropriate unless your industry/business doesn't lend well to customer chats.
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Eric Haugh profile photo
May 22, 2018

My Drift Review

Score 10 out of 10
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Likelihood to Recommend

Drift is a great tool for any organizations that wish to remove friction in communicating with prospective or existing customers.
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Score 9 out of 10
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Likelihood to Recommend

I used Drift as a SaaS founder and solo customer support/presale question agent. So I can't speak to how well it works with teams. I will say that it was the best option that I found for my needs, and did a great job of connecting me to my customers and helping me solve their problems.
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Johanna Goode profile photo
Score 5 out of 10
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Likelihood to Recommend

It's great if you have website traffic that you want to reach quickly. It would work really well for a robust support team, and if you can subdivide better than we were able to, it could definitely be valuable for sales. It would be really helpful on a "contact us" type page, as a quicker alternative to email without increasing your volume of phone calls.
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Score 8 out of 10
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Likelihood to Recommend

Drift is excellent for Inbound lead generation, especially combined with Clearbit, for automated identification of warm leads or possible prospects, especially on B2B websites where every user is important and should be treated differently.
Drift is not well suited to replace a company's CRM as soon as the lead has been deemed SQL, especially for larger companies, as it lacks many of the features that typical CRM platforms have.
Lastly, while Drift is really good for support, since it supports live as well as asynchronous communication with website visitors/users based on their email address, it does not provide the option of creating an automated FAQ database which could serve pre-answered questions to users.
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Score 6 out of 10
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Likelihood to Recommend

At one point we were able to answer twice as many questions via Drift than over the phone. The only caveat is that there recently has been a slight delay with Drift alerts which we are trying to work through with them to improve our overall experience.
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Drift Scorecard Summary

About Drift

Drift is an AI-driven sales and marketing tool that acts as a virtual assistant, facilitating conversations with leads, qualifying them, enriching CRM data with information gathered, and automatically booking sales meetings.

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Drift Technical Details

Operating Systems: Unspecified
Mobile Application:No