Dynamic Yield - Emphasis on "yield"

We utilize Dynamic Yield to test potential UX/CX changes and as a DXP, to tailor dynamic experiences to specific audiences. The platform and support have been fantastic; whether we want to implement a simple text swap or replace the entire buy box and cart, Dynamic Yield can do it.

We are able to tailor everything from product recommendation strategies to entire digital experiences and funnels through Dynamic Yield which comes with a few powerful tools "under the hood" such as Identified Users, product recommendation strategy algorithms (Recently Viewed, Bought Together, Affinity levels, etc.) or the ability to create our own - all of which have served us well. The same is true of Audiences; you can define any Audience through either simple methods like UTMs or through Customer IDs if you've integrated your CRM.

Like anything with complex capabilities, it hasn't been without its "bumps," but the two small issues we encountered were to due issues on our end like using local caching instead of server-side APIs. Dynamic Yield's customer service team was able to expediently troubleshoot the issue for us and walk our developer through the fix.

While my experience with Dynamic Yield is limited to just a year, I've used peer platforms extensively in my career and am quite pleased with what Dynamic Yield provides which frankly, when compared to similar platforms, is a competitive advantage.