Item: Emplifi Social Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Emplifi to manage the Facebook and Twitter profiles for a major automotive client. The system is selected by our client, and has replaced Sprinklr - which we found too complicated and cumbersome to use.

Emplifi has simplified things massively, and scores heavily in our eyes for its user-friendliness and great customer support. It's also a great package to look at, and work with.

Pros and Cons

Easy for scheduling the same (or similar) post on multiple platforms, with a handy customisation feature allowing you to tweak post length / tags & hashtags accordingly
Makes adding the Emojis you access the most really, really simple
Detailed reporting feature, which can be heavily customised and easily exported

Resizing or cropping images is a little slow to manage, versus Sprout Social, which we find is much quicker for this

Most Important Features

Content creation function
Community management tools
Suite of custom reports

Return on Investment

It's made life far simpler than when we were asked by our client to use an alternative tool, meaning we have more time to spend on content creation and community engagement
Our reporting is now more detailed & targeted than ever before, making it far easier to demonstrate ROI

Support Rating

First class. Response to queries logged on email is always fast, and detailed. Amongst the best we've seen.

Alternatives Considered

Sprinklr Social and Sprout Social

Emplifi is a breath of fresh air compared with Sprinklr, which we didn't get on with and found too complicated and cumbersome. There was no enjoyment in using Sprinklr, for us.

It stacks up equally alongside Sprout Social, which we also use extensively. We'd say Sprout is a simpler tool, with less features, but the trade-off is that its a little easier to use and bring new colleagues up to speed on. Emplifi offers additional functionality, but takes a little bit more time to get used to. Both are great packages, at the end of the day.

Key Insights

Do you think Emplifi Social Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Emplifi Social Marketing Cloud's feature set?

Yes

Did Emplifi Social Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emplifi Social Marketing Cloud go as expected?

Yes

Would you buy Emplifi Social Marketing Cloud again?

Yes

Other Software Used

Sprout Social, Animoto

Likelihood to Recommend

It's great for multi-channel social media management, plus clearly has the scale to suit multi-national organisations connecting hundreds of profiles and being used my multiples teams, in different languages, all over the world.

The AI content creation function is cutting-edge, and works surprisingly well too!

Comprehensive social media tool, great for managing multiple channels!

Modules Used

Overall Satisfaction with Emplifi Social Marketing Cloud