A good solution for growing or mature ABM processes
November 05, 2019
A good solution for growing or mature ABM processes
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
We use EverString in the Marketing department to develop targeted lists for the organization that are in-market for our type of solutions. We then use those lists to target marketing and SDR campaigns.
- Targeted List Building: We've been able to build targeted lists based on intent data.
- Finding intent data on new and existing accounts.
- We were able to do some level of data enrichment of our current database.
- EverString is not always the most intuitive on building new lists based on past list attributes.
- It needs more intent data keywords.
- Expensive.
There was not significant training needed for the users. However, at times the main user had to ask how to do things like republishing lists or updating lists.
We're mildly satisfied with the ability to identify targeted accounts. We had a few accounts go to demo. I do not know of any that sold.
They are ok. Sometimes the data is not correct.
The contact data is mostly correct. There are some outliers of course.
I would not say that the solution helped us with sales velocity or productivity. This is probably more to do with our organization that the solution.
The solution helped us identify in-market organizations and helped the SDR team target new contacts.
The data seems more accurate and also offers intent data within EverString.