Google Marketing Platforms: The Maserati of Marketing Tools
October 10, 2019
Google Marketing Platforms: The Maserati of Marketing Tools
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
We’re using Google Marketing platforms across all digital activations in the agency. From trafficking display ads with campaign manager to reporting and optimizing keywords campaigns with Search Ads 360 and Display & Video Ads 360, Google Marketing platforms are nearly required across all of our brands’ marketing activities in Latin America. Leveraging the tools capabilities for bid optimizations are also important for our performance accounts.
- Reporting is very extensive across all platforms
- Bid optimizations are simple and effective to achieve company goals
- Scheduling automated reports and ad activations make for convenient multi-platform activations
- Additional partner integrations would prevent users from implementing work arounds for reporting within Google Marketing Platforms
- Campaign Manager weekend downtime prevents additional activations
- Display and Video 360 user interface is vastly different than Search Ads 360. If both platforms were to look and feel similar, multiple users can seamlessly use both platforms across different marketing mediums
- We’re only able to track ROI because of Google Marketing Platforms, it’s an essential tool to track client conversions and the ROI for their business