Item: GoTo Webinar
Rating: 7
Author: Allie Donahue

Use Cases and Deployment Scope

We used GoTo Webinar to execute marketing webinars for clients, prospects and internal employees. It was our standard in-house tool for several years and every member of the marketing team had access to use this software on a weekly basis. This tool helped us quickly plan and develop webinars for end users.

Pros and Cons

Easy to set up webinars
Simple to learn to use
Q&A feature is simple to operate

UX is not great compared to competitors
Occasional glitches occurred during webinars.
Recordings were slow to upload

Return on Investment

It made it easy to schedule webinars quickly
It was simple to teach employees how to use
Host controls were easy to understand

Usability

Easy to use and to master. The UX could be nicer, especially for event invites going out to end users, and I would like the customization, but loved having a tool that so many of my staff could quickly get up to speed on.

Alternatives Considered

Zoom Webinars and ON24

GoToWebinar met our needs for smaller scale webinars and internal meetings. Other competitors were much more expensive and we did not need extremely robust features at the time.

Key Insights

Do you think GoTo Webinar delivers good value for the price?

Yes

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

Yes

Did implementation of GoTo Webinar go as expected?

Yes

Would you buy GoTo Webinar again?

Likelihood to Recommend

I found GoTo Webinar easy to use and operate for webinars with less than ~350 attendees. Any more attendees than that and I ran into issues with recordings, and other occasional glitches. The UX doesn't allow for as much event invite customization as competitors. However, creating an event is extremely easy, making it simple to quickly put together an event invite.

Simple to use and master

Overall Satisfaction with GoTo Webinar