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Great Inbound Marketing Automation Software
December 19, 2014

Great Inbound Marketing Automation Software

Chris Field | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Professional

Modules Used

  • CMS
  • Blog
  • Email
  • Contacts
  • Landing Pages
  • Reporting

Overall Satisfaction with HubSpot

We are currently using HubSpot on our own agency website. We use it to generate inbound leads for marketing services. It helps us systematically generate more traffic, convert more traffic to leads and convert leads to paying customers. After we close the new deals, we then use HubSpots tools to keep our customers happy, upsell them and retain them for longer periods of time.
  • Super easy to setup and implement in your company. You will need access to your Domain Registrar and Hosting Account. All you need to do is create 2 subdomains and add a tracking link to your site.
  • Easy to Use and highly customizable Blog/CMS
  • Inbound Process: Great easy to build Call To Actions, Landing Pages, and Offer Management
  • Great email marketing platform and Contact Management System. They just launched their own CRM too. Bye bye SalesForce (although the CRM does in fact integrate with SalesForce quite nicely).
  • Tracking, Analytics and Reports are awesome. You will be able to see every action that a specific user takes on your website.
  • The Support Team is AMAZING. Makes my life much easier.
  • Account Reps / Account Managers: My sales rep Casey is amazing and provides a lot of support for me. I'm guessing that some one else on the team is supposed to take over and help me with post-sale issues. I never know who I'm supposed to call so I always call Casey or their customer support line. I always get my questions answered.
  • The pricing model is based on a per contact fee (example $50/month per thousand contacts). This could get expensive if you have a ton of contacts.
  • Can't think of a third issue
  • More traffic to the website
  • Higher Quality Traffic
  • Converting more traffic to leads
  • higher quality leads
  • Better analytics and reporting
  • Proves the ROI of Inbound Marketing and Content Marketing
We also use Pardot for a few customers. I like Pardot as well but not as great of a platform as HubSpot. SalesForce's sale team pushes Pardot really hard on the SalesForce CRM users and it does integrate nicely. HubSpot is a better tool and inbound content management platform all around. I'm guessing some people will like Pardot or Marketo better but those tools don't offer everything that HubSpot does.
We will definitely renew our subscription to HubSpot. Hands down it makes our job at the marketing company much easier. It generates more leads with less effort. There is an aspect of us having invested a lot of time into the platform already and we would not want to begin again with another platform. We are extremely happy with HubSpot and would be happy to help anyone else make their decision for marketing automation software.
  • Email marketing
  • Lead nurturing
  • Landing pages
  • List segmentation
  • Integration with CRM system
  • Social marketing
  • SEO
  • Blogging
Less than 10,000
Apparently, other marketing automation platforms say that they are a better fit for high level enterprise companies and that HubSpot should be only used for Small and Medium sized businesses. I'm a huge fan and we use it for clients of all shapes and sizes.
I would really only recommend using HubSpot if you sell something of a higher value (over $1000 Life Time Value of a client). It also works really well when there is a longer sales cycle and where your prospects are researching online for a solution like yours.