HubSpot - The Must Have Marketing Tool
Updated December 18, 2014

HubSpot - The Must Have Marketing Tool

Jesse Mawhinney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with HubSpot

Kula Partners is a Certified HubSpot Partner. Since 2012 we have been "all in" on HubSpot. Not only do we use HubSpot to attract new business for our Agency, but we provide full range of inbound marketing related services, including HubSpot setup and integration.

Before I was an employee of Kula Partners I was a customer of Kula Partners and HubSpot. In both positions I managed a full inbound marketing strategy using HubSpot as the technology backbone. Honestly, I can't imagine doing "marketing" without an inbound marketing platform like HubSpot.

We use HubSpot to attract traffic and generate leads. The results have been significant.
  • Lead generation - as a small agency we have to learn to do more with less, HubSpot helps us streamline our sales and marketing efforts
  • Measuring Inbound Marketing ROI - HubSpot allows us to easily measure the ROI of every marketing activity. The platform does the heavy lifting so we have time to identify trends and make iterations to our marketing efforts
  • HubSpot recently released their own content management system, the "Content Optimization System". I see lots of room for improvements in this area. Primarily to support larger, more technically complex website and ecommerce platforms.
  • We are experiencing a 50-60% month over month growth in website traffic and an exponential increase in inbound leads.
  • We have closed multiple six figure deals as a result of our inbound marketing efforts.
Hubspot is an unbelievably comprehensive and powerful tool, it is a true all-in-one platform.
The ROI is significant and the platform only continues to improve.
In general I think that inbound marketing with HubSpot starts to make a lot of sense for organizations that have a sales processes that involves considered purchase, with a value of sale that is more than $500