Best Software for Managing Marketing Campaigns at the 50,000 ft view
December 10, 2015
Best Software for Managing Marketing Campaigns at the 50,000 ft view
Score 10 out of 10
Vetted Review
Software Version
Professional
Overall Satisfaction with HubSpot
We are a HubSpot reseller so we're always recommending it to our clients. We manage HubSpot for them and utilize HubSpot for our own marketing purposes as well. Everybody in our organization interacts with HubSpot in some capacity, whether it's our web developer, social media manager, or content manager. Everyone has a function related to HubSpot.
- The analytic reports do a great job of showing exact client ROI. We have an extremely low churn rate as Hubspot easily proves its value.
- It's a huge time saver for us since we automate many tasks within each marketing campaign.
- Hubspot does extremely well in managing highly complex marketing campaigns.
- It's extremely easy to design a website with HubSpot's COS. However, there are a few features I would like to be available without requiring coding. I would rate HubSpot as perfect if you could easily add an overlay or similar lead-capture functions.
- Some features are add-on products when they should be included. One example is the reports dashboard. It would be nice to have but not enough that we're willing to pay extra for it.
- We have much greater visibility into the true ROI we're providing to each client.
- Because of Hubspot's marketing automation, we are extremely effective when improving conversion rates and reducing client acquisition costs.
ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need.
10,000 to 25,000