Easy to get started and complex when you're ready for it
August 03, 2016

Easy to get started and complex when you're ready for it

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our Marketing and Sales teams use Hubspot for marketing automation including blogs, emails, social media, and as a CRM.
  • Constantly evolving with updates that improve usability and add new features.
  • Clean interface and analytics that are pleasant to look at
  • Simple if knowledge is lacking, yet also allows for complex tasks for more experiences users
  • Some areas of the software don't completely connect with each other in ways it seems they should
  • Some tasks that seem simple can become complex because of missing features
  • Smaller features can be hidden away and never found without reading many tutorials and guides
  • Streamlined content creation and distribution
  • Included a free CRM program for sales staff saving thousands per year
  • Allowed for better customer retention and inbound strategies, gaining new leads and moving current ones
We chose Hubspot because it was a simpler functioning software program than something like Eloqua, while still providing everything we needed. After seeing demos for a lot of marketing automation software, we came to the conclusion that many others bogged users down in order to allow for every possible situation. Hubspot made it simple to do every day tasks, while still allowing for complex processes to be set up once we got accustomed to the software.
Hubspot is well suited for teams looking for a marketing automation platform that can allow for easy and intuitive creation of assets. While some detailed and complex processes can become even tougher within the software, it is constantly evolving and updating to make these smoother. Every day tasks are usually very simple and easy.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
6
Social sharing and campaigns
8
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated