HubSpot is the backbone of our marketing stack
July 30, 2019

HubSpot is the backbone of our marketing stack

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.

Pros

  • Intuitive interface.
  • Blog management is simple.
  • Social media publishing tool is extremely easy to use.

Cons

  • The system can be buggy and experience outages of certain modules for 12+ hours at a time.
  • Not all other systems integrate into it easily.
  • Team members from across the company are able to view details of a specific deal.
I've never evaluated another comparable tool.
HubSpot is a strong marketing automation tool but it's weaker on the sales side of things. If you're looking for an all-in-one marketing software, it's a good option. It's the backbone of our marketing stack. It's an excellent option for blog hosting and social media management.

HubSpot Marketing Hub Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
1
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
6.8
Lead nurturing automation
8
Lead scoring and grading
5
Data quality management
6
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
9.5
Social sharing and campaigns
9
Social profile integration
10
5.7
Dashboards
5
Standard reports
5
Custom reports
7
7.7
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of HubSpot Marketing Hub

  1. Home
  2. Marketing Automation Software
  3. HubSpot Marketing Hub Reviews
  4. User Review of HubSpot Marketing Hub