TrustRadius
HubSpot is the backbone of our marketing stack
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31442101
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July 30, 2019

HubSpot is the backbone of our marketing stack

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with HubSpot

We use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.
  • Intuitive interface.
  • Blog management is simple.
  • Social media publishing tool is extremely easy to use.
  • The system can be buggy and experience outages of certain modules for 12+ hours at a time.
  • Not all other systems integrate into it easily.
  • Team members from across the company are able to view details of a specific deal.
I've never evaluated another comparable tool.
HubSpot is a strong marketing automation tool but it's weaker on the sales side of things. If you're looking for an all-in-one marketing software, it's a good option. It's the backbone of our marketing stack. It's an excellent option for blog hosting and social media management.

HubSpot Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
1
Email deliverability
8
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
5
Data quality management
6
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
9
Social profile integration
10
Dashboards
5
Standard reports
5
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated