HubSpot - your go to sales and marketing tool
August 19, 2016

HubSpot - your go to sales and marketing tool

Beth Butler- Kelleher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

I have used Hubspot in two capacities, both companies used HubSpot specifically in a sales and marketing capacity. HubSpot was used to manage all marketing and sales communication activities between the company and the client.
  • HubSpot does a great job of tracking email activities - both from a sales and marketing perspective. Being able to tell when your prospect or client has viewed your email and what they are looking at is key in being able to target messaging and know when your emails were read and what the end user felt was important.
  • The ability to at a glance see what is going on with end users now and in the past, assign values to the end user based on the actions faced and mange the progressive content they receive makes sales and marketing's job so much easier!
  • Standard reporting is not as robust as I would love. I would prefer more canned reports.
  • Custom configurable dashboards that integrate sales and marketing would be nice.
  • HubSpot has given us unparalled insight into our pipeline from the top down.
HubSpot gave us the best all around product versus the others which were more marketing focused and less customizable.
HubSpot is a great all around tool. I have yet to encounter a situation where I would not recommend it to a company.

HubSpot CRM Feature Ratings

Customer data management / contact management
9
Workflow management
9
Territory management
9
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
9
Contract management
9
Interaction tracking
9
Channel / partner relationship management
9
Lead management
10
Email marketing
10
Reporting
3
Forecasting
5
Pipeline visualization
5
Customizable reports
1
Custom fields
9
Custom objects
9
Scripting environment
9
API for custom integration
9
Role-based user permissions
9
Single sign-on capability
Not Rated
Social data
9
Social engagement
9
Marketing automation
9
Compensation management
Not Rated
Mobile access
9