Item: HubSpot CRM
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use it in every aspect, from the Marketing team to the Sales team and even operations and reporting. At this point, we use it for literally everything. It addresses many of our marketing and website issues fully, and on the sales side of the business, there is a wide range that it covers but still room for improvement (as with anything in the world).

Pros and Cons

Marketing
Houses Customer data.
Allows us to see our current deals.

Reporting could be more detailed.
Sales sequences could be better and more aligned to how Marketing is able to A/B test.
Could provide better transcription for calls/meetings.
Allow people to call back into the platform and receive the call-in platform instead of through our personal phones.

Return on Investment

Its helped us scale to this point. but we've outgrown it.
It made it difficult at the size we're at to report on finer details of growth and business.
It's allowed us to house all our customer and prospect data with ease (480k prospects total).

Usability

It's probably 3rd best I've used. Sales loft and outreach still outperform it on the sales end of the business, but Hubspot has made major improvements over the last year. Once it gets better sales functions for emails/sequences and better reporting to deeper dive to be more similar to Salesforce, it'll be highly recommended.

Team Alignment Benefits

Not well. It's very difficult to tell what the marketing team has sent without jumping through hoops. And also have to jump through hoops to ensure that marketing isn't sending out mass emails to prospects the sales team is already engaging with.

Alternatives Considered

Salesloft and Outreach

I didn't select HubSpot, but I wouldn't recommend it over those two options. They are still the top performers when it comes to sales CRMs.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Likelihood to Recommend

It's fantastic at sending out marketing emails and showing what is working and what isn't. We've run multiple events through it that have all been run quite smoothly. It does struggle on the sales side of the business in helping us use A/B testing, as well it doesn't allow us to dive deeper into the personas that we've targeted to know what is working vs. what isn't.

HubSpot - Not bad - Not outreach or Salesloft.

Overall Satisfaction with HubSpot CRM