HubSpot bridging the gap between Sales and Marketing
March 17, 2023

HubSpot bridging the gap between Sales and Marketing

Jacob Davidson ✪ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We use HubSpot for our sales team and marketing efforts. It certainly helps us as a CRM but also in many other ways - such as having all the information on a potential client in one place. For instance it really bridges the gap between the Marketing and Sales department.
  • Tracking all of the Contacts Website activity
  • Workflows to automate mundane tasks
  • Snippets and Templates to increase the speed of regular follow up emails etc.
  • Email, SMS and Social all in one place for us to manage
  • Timeframes - inability to set different selections on time frame presets
  • Our Sales team use HubSpot every day so the ROI is great
Very intuitive User interface and seamless when switching over from outdated systems.
Our Sales and Marketing Departments are so much happier to collaborate. We have seen some massive wins in regards to lead generation from using things like Workflows to automate tasks to sales for increased activity on the website, interest shown via Marketing Emails etc.
I think Salesforce Marketing Cloud is outdated and clunky compared to HubSpot. HubSpot is far superior in regards to the UI and the ease of use. But also has some functionality far beyond that of Salesforce as a whole.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

I feel HubSpot is great for our communications - however the Social Ads space is not really as intuitive as some other tools we use in this space.

HubSpot CRM Feature Ratings

Customer data management / contact management
9
Workflow management
10
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
10
Quote & order management
4
Interaction tracking
10
Lead management
10
Email marketing
9
Task management
10
Reporting
10
Forecasting
10
Pipeline visualization
10
Customizable reports
10
Custom fields
5
Custom objects
5
API for custom integration
5
Role-based user permissions
10
Single sign-on capability
10
Social data
6
Social engagement
5
Marketing automation
10
Compensation management
10
Mobile access
2