Flexible and User-Friendly
Meredith Oakes | TrustRadius Reviewer
April 05, 2017

Flexible and User-Friendly

Score 9 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Instapage

I use Instapage for clients who need quick and easy landing pages to capture lead information - particularly to gate assets such as white papers for download.
  • Well-designed, ready to use templates.
  • Easy to edit.
  • Simple to share/integrate into email campaigns, social ads, etc.
  • Not the best for setting up pages across different devices.
  • Templates are very long - if you don't want a page that scrolls a lot you have to delete off the extra elements.
  • Some of the elements are confusing to move/delete.
  • Great for setting up test pages for clients who haven't used a landing page software.
  • Great for showing clients the ease of use on a trial account if they're not ready to sign up for another service.
  • Affordable for clients on limited budgets.
GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing automation tools. Instapage is easier to use than both Sales Engine and Callidus Cloud Marketing Automation.
Great for inexpensive, quick landing pages to capture simple information. Very easy to use - don't need a technical resource to set it up, and the pricing is very affordable. I also appreciate the A/B testing capability and it's ease of use for sharing and testing different versions - and getting them live quickly. Most anyone who can use a computer should be able to set up a page.