Product with great flexibility
March 10, 2016

Product with great flexibility

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

We use ion interactive in many of our marketing campaigns by driving digital ad traffic to an ion landing page. The marketing department manages several pages for various uses - from event marketing, to national advertising initiatives, to franchisee-supported campaigns. These landing pages are flexible and allow us to do things like take a simple registration for a trade show, all the way to accepting an inbound lead which integrates to our CRM.
  • Customer support via phone and email.
  • I wish it was a tad easier to use.
  • We can move faster in the creation of landing pages without waiting for IT.
ion users in our organization must be HTML inclined. We've tried to train marketing generalists and that has not resulted in success.

Ion, by Rock Content Feature Ratings

Ideation
Not Rated
Content collaboration
Not Rated
Forms / Gated content
7
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
8
Closed-loop tracking and reporting
8
Content performance analytics
8
Campaign optimization dashboard
8