Check out Iterable for your business
July 27, 2022
Check out Iterable for your business
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.
- Iterable's customer support, both through the account manager and their live chat and email responses, is great.
- The flexibility with third-party integrations made getting our project off the ground fairly simple.
- The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
- The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
- This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
- The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Personalization has been a goal for us for some time, and we are at the point where we are using customer traits more and more every day. The trick is testing what works and what doesn't, moving on when necessary, and trying the next thing to continue to grow our email and SMS engaged list. SMS has kind of been the one stumble in that the integration with Twilio and the ability to have access to the tools we need instead of working through support or an account manager can be frustrating at times. For email and SMS, there are log files that do help provide additional information when researching an issue, but as an Iterable customer, I do not have access to those tools and need to work with support to figure out if there were any problems with a send.
It is fairly easy to be able to segment customers into target groups. The fun is knowing which tool within Iterable to use to make those segments happen or to make the right dynamic content display in a template at the right time.
We evaluated quite a few, and the ease of integration and feature set sold us on Iterable. Not all are on the list - Bronto, Responsys.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes