Item: Iterable
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Our business has been using Iterable for the last 3 years, and we could not be more pleased with it. We have to have a tight turnaround on a number of our emails, and Iterable's product and the simplicity of being able to create the email from start to finish quickly is amazing. The ability to integrate custom events from actions that take place on our websites is a huge benefit too, making sure we can market our products to those most interested.

Pros and Cons

List segmentation
Drag/Drop editor template building
Journey creation for email workflows

Quick link from campaign list page to view all analytics of the email

Return on Investment

The number of emails we've been able to generate has grown exponentially since 3 years ago

Campaign Performance

We're aware of these additional platform abilities, but have not started to use them at this time.

Customer Experience

In the next year we hope to leverage more of Iterables cross-channel personalization abilities.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Other Software Used

OneSignal, Facebook Business Manager, Google Analytics

Likelihood to Recommend

No one on our marketing team has HTML training, but thanks to Iterable's ease of use and the drag/drop template builder, we are able to create great looking emails for our company. Their list/segmentation builder is outstanding as well, making it very understandable to get the most targeted lists created for our buisness. The ease of integration and ability to tie actions that happen on our sites to events in Iterable, and the ability to segment off of those events, is a huge benefit as well.

Impactful...Impressive...Inviting... Iterable.

Overall Satisfaction with Iterable