Item: Khoros Marketing
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

Khoros is used for all of my functions reviewing and community management. We often use the plans, approval rules, and content center.

Pros and Cons

Relationship building
Plans
Publishing

Functionality
Community Management
Fixing errors in a timely manner
No one knows what's going on
More communication across the board
Implementing new tactics that will help consumer
Addressing consumer's issues
Addressing consumer's ideas, making our lives easier

Return on Investment

Kept us afloat while doing our day to day

I've been able to locate social media responses that have negative sentiment and address them quickly. This isn't always the case, though. There have been serious misses on the community management front where comments that need to be addressed immediately don't pull into khoros.

Scalability

In my opinion, not scalable because the technology is just lacking and not up to par.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Are you happy with Khoros Marketing's feature set?

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Likelihood to Recommend

In my opinion, Khoros would be well-suited to a smaller company that doesn't have as much stake in the game. For larger companies with multiple stakeholders and multiple FDA/legal/regulatory impacts, the functionality of Khoros isn't up to par. I believe there are no real answers when things go wrong. Everything is always that the engineers are "working on it." It seems like you're understaffed because it's taken six plus months to fix an issue when things go awry.

Khoros Review

Modules Used

Overall Satisfaction with Khoros Marketing