Khoros a good overall tool with a few quirks. Also need deep pockets.
July 18, 2023

Khoros a good overall tool with a few quirks. Also need deep pockets.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Care
  • Intelligence - they removed it but we used it

Overall Satisfaction with Khoros Marketing

We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
  • easy of use
  • pulling in paid content from native channels
  • manual and auto tagging
  • Reporting - sometimes we have issue with pulling in paid media posts
  • Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
  • They removed the intelligence feature with little notice
  • Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
  • Improved management of organic and paid campaigns
  • Ability to quickly address threats to brand reputation.
  • Automation

Do you think Khoros Marketing delivers good value for the price?

No

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Khoros is good for overall management of social media channel and content.

Khoros Marketing Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
7
Sentiment analysis
7
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
5
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
8
Bulk actions
4
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
3
Twitter
10
Facebook
10
LinkedIn
10
Instagram
5
Pinterest
5
Campaign success analytics
5
Real-time tracking
5
Competitor analysis
2
Role-based user permissions & privileges
10
Mobile access
6