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LinkedIn Marketing Solutions - Use it for B2B!
March 08, 2017

LinkedIn Marketing Solutions - Use it for B2B!

Ariel Veltre | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is used specifically to advertise specific campaigns. This helps the ad reach a broader audience that we would not reach as they are not following the company. We feel this is beneficial to lengthen our reach, finding new customers and clients and making our firm a strong presence in the industry.
  • Reach new followers
  • Provide easy navigation tools
  • Has a professional feel
  • Can't track who sees ad
  • Can't track who clicks ad
  • Overall poor analytics
  • Increased follows
  • Increased our reach
  • Let others know about our services
Facebook Ads, in my opinion, are better suited for a company providing services, such as business to consumer organizations. It was not a good choice for our company as we solicit directly to a business and or company owner. LinkedIn Marketing Solutions allows us to target specifically the company owner.
If you are a business to business company, using LinkedIn Marketing Solutions is a wise choice. Having a strong presence on LinkedIn is very important for any company, but I feel it's even more so if you are offering services to a business. It's a great way to validate your company.