LinkedIn Marketing Solutions at a glance
September 19, 2017
LinkedIn Marketing Solutions at a glance
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
I am an Inside Marketing and Business Development Representative for my company and I currently use LinkedIn for all different types of things such as lead qualification and contact list building. This helps me to find the correct people and get opportunities within organizations so that I am able to help solve business problems in the organizations that I am calling with the software solutions that my company offers. LinkedIn Marketing Solutions helps me help my customers. This is being used by operations at my company.
- I am able to generate leads on Linkedin quite well and this is one of the main things that I do for my business every day.
- Building the company brand is one of the best things I can do to promote myself or my company to my customers.
- InMail is very important and with LinkedIn Marketing Solutions I can send sponsored InMail which helps me send targeted messages to the people that I want to target. This guides me and helps me along the way so that I make sure to do it right. InMail is my favorite thing to do and is very successful. You can also test to measure what messages resonate most with customers.
- Text Ads are easy to create and again, LinkedIn helps you do it so that you do it right. You can drive quality traffic and leads with text ads.
- I think there could be a little more help with the text ads.
- Text Ads are great for my business needs so this has had a positive impact.
- The InMail has not really had a positive impact and I really have had a lot of success with responses.
- I think the Sponsored content is great as you can have your content viewed by LinkedIn visitors. I, myself, have not done this but I have seen a positive impact by others.
I also use DiscoverOrg for lead generation and the tools differ greatly so I am not sure this is a good comparison but I didn't really have another tool to compare to. DiscoverOrg is great to look up contacts much like LinkedIn and the difference is that DiscoverOrg provides direct dials and email addresses whereas LinkedIn does not. However, DiscoverOrg does not have a feed for networking and LinkedIn does so they are very different but do have some similarities. That is why I use both of them so that I can have whatever the other tool does not have.