A must have email tool.
February 19, 2024

A must have email tool.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus helps BookBaby ensure our emails look good and work properly on different email apps and devices. We send various emails like newsletters, promos, and welcome email series, so it's important that everything looks right on platforms like Gmail, Outlook, and mobile. Litmus also gives BookBaby info about how well their emails are doing and validates the email addresses. With this tool we can see things like how many people open our emails, click on links, and make purchases. This helps us make improvements for future emails, testing templates, designs, and copy.
  • Testing and optimization.
  • Analytics
  • Friendly interface.
  • Better pricing.
  • Connection with Figma.
  • Connection with our CRM.
  • Reduction in mailable population and ESP cost.
  • Better open rate and CTR through testing.
The ESP we use is Net Results, which is not in the list above. We use Litmus for both our brands, and it helps a lot with testing our emails before sending them out.
We've been able to see what kind of emails our audience likes best by looking at metrics like open rates and clicks. This helps us know what they're interested in and what they respond to. With Litmus, we can figure out which emails work best and why. We use this info to make our emails even more engaging and useful for our audience. We use the data to group our audience based on their behavior, and then we customize our emails/content to their interests.
Someone in my team handles this.

Do you think Litmus delivers good value for the price?


Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?


See my previous answer.

Litmus Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Not Rated
Spam Testing
Email Previews
Not Rated