A great, all round service I'd definitely recommend
May 21, 2024
A great, all round service I'd definitely recommend
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus to test the compatibility of our email marketing campaigns across a range of platforms, it gives us a wide breadth of email clients to test from, including mobile based, tablet or PC. This helps us get a better understanding of how our email content is viewed for different customers. We also use it to help test our sender score against spam filters and generally aid in the QA process of our campaigns.
- Provides an easy to use interface
- Tests email content compatibility for a range of uses
- Give improvements to the deliverability of email campaigns
- Provide a resource for improving email marketing/tips
- Better deliverability metrics/understanding
- Decrease QA process in identifying mistakes/improvements
It allows us to pick up any mistakes/areas of improvement without the need for lots of manual checks - it also saves the time for other employees to circulate things for checking where instead we can use one source to login and view the content in the same format.
We are a business heavily reliant on email marketing and the metrics we report on, so being able to specifically analyse each campaign using Litmus has really helped us understand what works well and what doesnt - this means we can serve the content/story we need to convey in the most effective way possible for our audience, and not repeating the same approach every time without knowing what the benefit is.
The test and review feature is really useful to ensure all team members see the emails from the same perspective, it also gives us one central place we can all use to access the content rather than having to circulate ourselves. This saves time across the team and is really useful for sharing comments/reviews.
I haven't used another service similar to Litmus before, but would be very happy to recommend it and I do not feel the need to evaluate other products.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes