A great, all round service I'd definitely recommend
May 21, 2024

A great, all round service I'd definitely recommend

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to test the compatibility of our email marketing campaigns across a range of platforms, it gives us a wide breadth of email clients to test from, including mobile based, tablet or PC. This helps us get a better understanding of how our email content is viewed for different customers. We also use it to help test our sender score against spam filters and generally aid in the QA process of our campaigns.
  • Provides an easy to use interface
  • Tests email content compatibility for a range of uses
  • Give improvements to the deliverability of email campaigns
  • Provide a resource for improving email marketing/tips
  • Better deliverability metrics/understanding
  • Decrease QA process in identifying mistakes/improvements
It allows us to pick up any mistakes/areas of improvement without the need for lots of manual checks - it also saves the time for other employees to circulate things for checking where instead we can use one source to login and view the content in the same format.
We are a business heavily reliant on email marketing and the metrics we report on, so being able to specifically analyse each campaign using Litmus has really helped us understand what works well and what doesnt - this means we can serve the content/story we need to convey in the most effective way possible for our audience, and not repeating the same approach every time without knowing what the benefit is.
The test and review feature is really useful to ensure all team members see the emails from the same perspective, it also gives us one central place we can all use to access the content rather than having to circulate ourselves. This saves time across the team and is really useful for sharing comments/reviews.
I haven't used another service similar to Litmus before, but would be very happy to recommend it and I do not feel the need to evaluate other products.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

In our email marketing campaigns we use different types of content dependent on what we are needing to convey in them. This ranges from large blocks of text to product related imagery/content - this means we need to be really careful with how it is all presented on a range of media - eg mobile and tablet as well as PC. We also are often communicating with an older audience, and therefore need to make sure it is suitable to their needs.

Litmus Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
8
Mobile optimization
9
Email deliverability reporting
10
Standard reports
6
Custom reports
8
URL Validation
9
Link Tracking
9
Spam Testing
8
Email Previews
10