Item: Looker
Rating: 9
Author: Billy Heany

Use Cases and Deployment Scope

I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.

Pros and Cons

Automation
API coverage
Integration of many different data sources
Customization
Ease of use

Data uptime (portions go out frequently)
Help articles and resources are lacking
Learning curve is steep

Return on Investment

Return on time
Client success
Decreased time on needless reporting

Alternatives Considered

Tableau Desktop

Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain way. Every time I've experimented with others, it was a much steeper learning curve.

Key Insights

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Other Software Used

Semrush, Ahrefs, Case Status

Likelihood to Recommend

Looker is well suited for any user who would like up their reporting game from what you have situated in Google Analytics. The best part is being able to have everything in one simple to use dashboard vs clicking around multiple sites and pages to get all the data you would like to see at a glance. If you only use GA, then it's probably not necessary

A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking

Overall Satisfaction with Looker