Item: Mailchimp
Rating: 6
Author: Emanuele Pagani

Use Cases and Deployment Scope

We usually use Mailchimp to send email blasts, collect users interested in our newsletter through a form on our website, and design email html templates.

Pros and Cons

Login security
Email send and analytics

Hard to login
Hard to segment users

Return on Investment

Less time in managing email blasts
Faster execution from marketing departments

Alternatives Considered

HubSpot CRM

HubSpot works better as a full suite. Mailchimp performs well particularly on the email blast feature.

Usability

The interface is really well done and modern.

All-in-One Marketing Platform

We just use Mailchimp for email blast management and email list management. I am unaware that it represents a full “marketing” suite yet.

Lessons for Success

I was able to schedule and send thousands of email blasts with ease and success using Mailchimp.

Mailchimp is a great platform when used to build an email list and divide it into different segments of users and to schedule automatic newsletters. It's also great for list management.
I don’t think Mailchimp shines when it has to be customized with submission forms, or with a custom unsubscribe page. It’s also not the best if you already have a big list of subscribers.
I appreciate that they have custom-priced models for single-send email blasts.

Mailchimp: A great email blast tool

Software Version

Overall Satisfaction with Mailchimp