Mailchimp: A great email blast tool
January 08, 2020

Mailchimp: A great email blast tool

Emanuele Pagani | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We usually use Mailchimp to send email blasts, collect users interested in our newsletter through a form on our website, and design email html templates.

Pros

  • Login security
  • Email send and analytics

Cons

  • Hard to login
  • Hard to segment users
  • Less time in managing email blasts
  • Faster execution from marketing departments
HubSpot works better as a full suite. Mailchimp performs well particularly on the email blast feature.
The interface is really well done and modern.
We just use Mailchimp for email blast management and email list management. I am unaware that it represents a full “marketing” suite yet.
I was able to schedule and send thousands of email blasts with ease and success using Mailchimp.
Mailchimp is a great platform when used to build an email list and divide it into different segments of users and to schedule automatic newsletters. It's also great for list management.
I don’t think Mailchimp shines when it has to be customized with submission forms, or with a custom unsubscribe page. It’s also not the best if you already have a big list of subscribers.
I appreciate that they have custom-priced models for single-send email blasts.

Mailchimp Feature Ratings

7.6
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
2
A/B testing
2
Mobile optimization
10
Email deliverability reporting
10
List management
7
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated

Comments

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