Item: Mailchimp
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Mailchimp for any simple surveys we need to send out. There may be others across my organization who use it, I am not sure. I’ve just used it before when I need to send out a survey to many others. It is typically used to get feedback on an event or something along those lines.

Pros and Cons

Good free usability
Very user friendly

More free functionality

Return on Investment

Can’t speak to specifics, but we use the feedback to improve our events, for which attendance has continuously risen every year.

Alternatives Considered

Qualtrics and Google Forms

Qualtrics is more advanced than I need, so I didn’t choose that. And Google Forms is handy but doesn’t have as professional and clean an appearance, plus it isn’t as easy to send out many surveys cleanly at once and track data.

Usability

User friendly and widely accepted

All-in-One Marketing Platform

As noted earlier, I’ve only ever used the survey function. I’m sure it has other great marketing tools but that isn’t necessary for the type of work I do.

Lessons for Success

I’ve been able to successfully send surveys and collect data. I can’t say there are any particular lessons I’ve had, other than to always do lots of testing on friends and colleagues to check for errors before sending!

Likelihood to Recommend

From what I understand, Mailchimp has a lot of different features, including sending newsletters, as a CRM tool, and other types of contact with clients. I’ve only used the survey tool, and at a rather smaller scale, to be honest. But I can say that it’s well-suited for that use. Other services, like Qualtrics, might have more features but aren’t free.

Great for surveys!

Software Version

Overall Satisfaction with Mailchimp