Making Subscriber Management and Email Marketing Simple, Dynamic, and Effective.

Mailchimp is super easy to use. You can view each campaign in your browser just as it shows up in desktop and mobile versions. Drop-and-drag elements enable a clean design for each unique campaign. You have got to learn to use tags to get the most out of your varied audience and subscriber lists. Before we used tags correctly, we were duplicating many aspects of our list management. Since figuring out tags, our work has gone down substantially.

Managing our lists with our old .html mail provider had challenges. We were re-creating our master subscriber list each time we were ready to send another campaign. Using tags, Mailchimp has enabled us to easily manage our subscribers and the unique content that each receives. It's great to get feedback on our campaigns from the analytics that Mailchimp records, and how we compare to other organizations of our size. We have found Mailchimp helpful in medium and large lists. We don't use it as much with small lists because the time to create a campaign for such a small audience is better spent elsewhere. For smaller lists, we use Outlook mail-merge. I've been disappointed by the number of subscribers who let us know our emails are going into their spam folders, particularly Gmail users. But after engaging with them personally, we're usually able to help them redirect those messages into their inbox.