MailChimp is reliable and an integral addition to your marketing strategy.
January 06, 2022

MailChimp is reliable and an integral addition to your marketing strategy.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We used Mailchimp to send out our newsletters to members and non-members alike; the ease of using Mailchimp's template builder allowed us to easily adjust our content week to week.
  • Newsletter templates - whether building from scratch or editing an existing template.
  • Audience organization - adding labels, creating specific subgroups of contacts.
  • Audience addition - easy to import new emails individually or in bulk!
  • Periodically, there was trouble with ensuring delivery to inboxes.
  • Price.
  • Incredibly positive. Added a new method of communication to our digital media strategy.
Never had any errors, never had trouble sending on time, never had trouble constructing newsletters.
We only used Mailchimp for newsletters, so this question doesn't exactly apply. Had we found Mailchimp earlier on in our organization's marketing build-up, we may have relied on their website, landing pages, and other tools more.
Our open rate was always stellar - not something we had seen others find success with on different platforms!

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Perfect for consistent newsletter communications.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
10
Landing pages
9
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Standard reports
9