In my opinion, It’s changed since the Intuit acquisition
April 01, 2024

In my opinion, It’s changed since the Intuit acquisition

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

I use Mailchimp to send quarterly newsletters to my subscribers and for targeted communications to participants that sign up for events. It ensures that our subscribers stay informed of our upcoming schedule of events.
  • API integration within a vast ecosystem of applications
  • Flexible contact customizations
  • Campaign performance and subscriber open/click through reporting
  • Email template design on free plan is very limited
  • Commercial starter plans are very cost prohibitive
  • Features that were freely available were taken away over time and made paid capabilities
  • Time savings for event management
  • Increased automation in communication
Free plan subscribers don’t get support, not even email support
I only used it as an email automation platform
I have since migrated away from Mailchimp.

Do you think Mailchimp delivers good value for the price?

No

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

No

It’s good for larger organizations that can pay for the subscription.

Mailchimp Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
8
List management
5
Triggered drip sequences
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
7