Item: Mailchimp
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I use Mailchimp for both promotional purposes and for monthly newsletters, information, etc. Mailchimp allows me to sort and filter through my subscribers so that I am able to send specific emails that target various customers. In addition to being a great way to communicate with my clientele, it also serves as a sort of database because of all of the options to put people in different audiences, tag them, etc.

Pros and Cons

The tags and groups are very helpful in maintaining a database for my clientele.
I find the landing pages optimal for running ads on Facebook, Google, etc.
Being able to create segments easily is a great benefit.

Duplicating journeys for different audiences- the content does not transfer over so I have to make templates for each email rather than just duplicate the journey as a whole.

Return on Investment

MailChimp allows me to easily segment my audiences, making my emails more personal. This leads to customers feeling more connected to my business.
I really like the ability to personalize my emails with merge tags, although I wish the list of tags were available in the subject line because I always have to go into the body of the email to figure out what the correct tag is and then copy and paste it back into the subject line.
The journey feature is fantastic. I haven't used the either/or much yet, but I can definitely see how it will be enormously beneficial once I create more journeys for various customers.

Strategic Partnerships

Mailchimp has encouraged me to go beyond just the regular newsletters and try to make a more connective experience for my clientele. It makes it easy to sort our clients based on their current status (actively enrolled in my school, previously enrolled, never enrolled, etc.) and create emails that speak to their specific situation.

Key Insights

Do you think Mailchimp delivers good value for the price?

Not sure

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Other Software Used

EZ Texting, Zapier, Canva, Vidyard

Likelihood to Recommend

MailChimp is very helpful for sorting out specific groups to send emails to, and it's one of the only services I use that allow the "negative" tag or group. Example: when creating a segment, I can select clients who are tagged A, and are NOT tagged B. I use this feature a ton, and I even find myself creating a segment in MailChimp and then exporting it to other service providers (EZ Text) that don't offer this option.

An Essential Tool for Any Growing Business!

Software Version

Overall Satisfaction with Mailchimp