Item: MailerLite
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I use MailerLite on a bi-weekly basis. We often use this platform to communicate monthly newsletters to our clients and internally with our staff. We also make use of MailerLite as a marketing tool and measuring our responses, feedback or clicks on each mail help us gain insight into our client behaviour and the market.

Pros and Cons

Send mails out
Easy to edit and design content. Great functions and user friendly experience
Stats into our subscribers and gaining insights into their behaviours

Scheduling or hitting send should be a easy click through function after content/design is loaded
Are you sure options when deleting subscribers or groups... give a warning that one can't upload unsubscribed contacts back

Return on Investment

The reporting on mailers or viewing the mailing performances as a report could be a great feature

Alternatives Considered

Mailchimp and Klaviyo

MailerLite's price point is way more affordable, Klaviyo has more design freedom in terms of the layout and structure of the email content.

Key Insights

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of MailerLite go as expected?

I wasn't involved with the implementation phase

Would you buy MailerLite again?

Yes

Likelihood to Recommend

I would recommend this platform to anyone who is sending bulk emails to an audience of over 50 contacts. I find that MailerLite has useful tools and variants to take away the pain of manually sending bulk emails

MailerLite is Great!

Overall Satisfaction with MailerLite