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You get a lot baked in.
Updated December 15, 2015

You get a lot baked in.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

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Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We are using Marketo's marketing automation platform for a multi channel B2B high tech organization. The database size is 500K, we have three active nurture streams for prospects in a global implementation. We use it to standardize messaging, capture prospects and automatically support them through the first 2/3 of the buyer's journey, then send warm qualified leads to sales. We intend to report on program performance and contribution to pipeline and revenue.
  • The greatest strength is ease of use. About the product.
  • Marketo professional services provides loads of best practices.
  • There is a wealth of written documentation about the product.
  • Database is flat file structure with the obvious resultant issues.
  • Accurate reporting is very much dependent on clean data and solid underlying infrastructure - lead lifecycle, channels/tags being implemented well.
  • Throttling email in large lists to the same domain is not easily done.
  • Better insight to sales on what target prospects are doing (not doing).
  • We hope to soon be in a position to compare programs to identify winners vs losers.
  • Oracle Eloqua,Pardot
Easier to use than Eloqua, but Eloqua's data management is more flexible. Better suits multiple products and channels than Pardot, but that may change in time.
250,000 to 1 million
B2B
Small shops with single user might be better served by other products. IF there are sophisticated data requirements you might have issues.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
6
List management
6
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
9
6.5
Calendaring
5
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.5
Dashboards
Not Rated
Standard reports
5
Custom reports
8
8.0
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Marketo Implementation

Get help, the channels tags, lead lifecycle and lead scoring are fundamental parts of the infrastructure that need to be very well thought out or you will pay for it later.
  • Implemented in-house
Yes - Main platform, RTP, Sales Insight
Change management was a major issue with the implementation
  • Lack of alignment between sales and marketing
  • Lack of all the necessary business processes being well articulated and supported
  • Should have purchased help, there is too much you don't know that can get you later