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Marketo Experience
Updated August 06, 2019

Marketo Experience

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We mainly use Marketo for marketing [email/landing pages for other sources, etc.], but we have started to use it for tele lead generation [campaign management]. This helps us streamline our customer database and helps with preventing dups.
  • Targeted Campaigns
  • Salesforce Integration
  • Lead Tracking
  • Email Campaigns
  • Account Based Targeting
  • Analytics
  • Performance in regard to speed [its super slow at times]
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
I was not involved in the selection process, but the person who is in charge has a long history in digital marketing and chose this product for us based on experience with similar products and feedback from other sister companies. The decision was also influenced by other business parallels such as the integration with our CRM database.
250,000 to 1 million
B2B

Are you connecting with outside customers or is this internal ? If so, how many? [if very few, then another option may be better].

Will this be an ongoing effort [so we set up rules and automation runs automatically]?

What kind of reporting or outcome are you looking for?

Do you have a team capacity to mange this tool?

Have you tried other solutions? If so, thoughts about what you liked and disliked about the software.

Adobe Marketo Engage Feature Ratings

7.7
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
8
List management
5
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
5
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
3.0
Dashboards
Not Rated
Standard reports
2
Custom reports
4
5.0
API
Not Rated
Role-based workflow & approvals
2
Customizability
4
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

A tool like this enables the business to grow and learn so much about customers and how they interact witu certain messaging, timing, etc
One interesting use case we are using Marketo to automate emails for customers who have lapsed in purchasing something they use to on a regular cadence. A call would be ideal, but when u have a lot of small customers accross the globe, email is the best option to be effective.
The way you can modify and use the tool is limitless. It is one of the best Marketing tools you will invest in, not just for emails, but also how it is so much more powerful with CRMs like Salesforce.
Like many other help community, people post best practices and share ideas and post questions. Outside of internal experts, this is the first place to find solutions.
Have some experts who can promote the product.

Using Marketo

  • Streamline lead generation
  • Time saving [set up reoccurring/triggered campaigns]
  • Global Standardization