Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
Score 8.3 out of 10
Top Rated
Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex...
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Recent Reviews

Not sure

1 out of 10
January 29, 2023
I have been using Adobe Marketo Engage for many years now, and it has proven to be a valuable tool for our marketing efforts. We primarily …
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Market with Marketo

10 out of 10
January 06, 2023
We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders …
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How Adobe Marketo Engage Differs From Its Competitors

Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Nurturing leads: Adobe Marketo Engage can facilitate the goal of nurturing leads by providing lead scoring and segmentation capabilities, which allow organizations to target specific groups of leads with …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - Educate target market and create awareness
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
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Impact on Wealth Management Companies

I've worked with clients in Wealth Management, and from my experience, the keys to success lie in the API tools and the flexible database structure (custom objects). The API allows information from the WM database to get to Adobe Marketo Engage. (Send it back with webhooks!) The custom …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We are sending out email newsletters to new, potential, and old customers so we can sell our product and service to them. We also do many different partner ad emails that go out for clients. We use Adobe Marketo Engage …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business Other
Sales outcomes include upgrading the product suite being used by existing customers, adding on additional features or services, demonstrating higher levels of engagement, increasing lead engagement …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
We are trying to increase our lead generation, brand awareness, and customer engagement through Marketo. Each scenario is different, with different goals depending on the project we are working on.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've …
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Lessons for Success

so far, I have it with A/B testing on two different versions of an email. We are aiming at the click rate on which email will get more click.
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Special Use Case

I use the mobile option on the landing page. Which there no easy way in Marketo landing page setting to have easy mobile version. So what I did is the same element, different sizes, one check the desktop box, and the other check the mobile box.
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Onboarding Wisdom

Make sure you have a good relationship with Marketo support. Once for a while thing will not work and they took a really long time to fix it.
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Learning from the Community

They are really helpful. There a lot of time I am not sure am I setting up the smart list or the flow correctly to get the result I want. The community is always a good reference to look up and ask for a double check!
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Tips & Tricks

Always try! There always have a different way to make thing around to get the result you looking for. And always read the Marketo doc to understand the function better.
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Prospecting
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Drive lead engagement.
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - to increase awareness of new offerings to drive sales. Upsell - to increase transaction value. Cross-Sell - to increase conversions and transitions. Lead Management - to accurately track lead behavior …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
For us, we work with profiles built out of Salesforce to enhance targeting. We can build Smart Lists in Marketo to target folks. I would say that we work on equal parts awareness as well as driving upsell/cross-sell opportunities. We are …
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Core Features Used

Channels Programs Email Templates Forms Landing Pages Smart Campaigns Lead Scoring Segmentation Lead Nurture Reporting/Analytics
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We want to increase lead generation using Marketo we are doing lead generation. We are running campaign for the existing database too. Marketo Engage has given us platform to create brand awareness.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Other
I use Marketo on our prospecting initiatives mostly. I've used different email program types to execute our programs, either using the Nurture Program or just a simple email program. Both have their advantages and …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We use Adobe Marketo Engage for multiple purposes and multiple audiences. It is mostly used for prospecting / New business where we continually communicate with our prospect database in order to improve our pipeline …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (871)
    8.6
    86%
  • List management (889)
    8.4
    84%
  • Email deliverability reporting (1501)
    7.9
    79%
  • Standard reports (874)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Marketo Engage, and make your voice heard!

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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

63 people want pricing too

Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

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Product Demos

Engagement Platform: Marketing Automation
04:38
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.2Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8Avg 7.4
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 81)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Make sure you have a good relationship with Marketo support. Once for a while thing will not work and they took a really long time to fix it.
October 11, 2021

Marketo is great!

Score 9 out of 10
Vetted Review
Verified User
Take the courses Marketo Core Concepts I & II. They will provide you with the basic information needed to start building campaigns in Marketo. They teach you how to keep your Marketo instance neat and tidy, how to create campaigns, build reports, and tag your programs properly to make reporting much easier.
Score 10 out of 10
Vetted Review
Verified User
You are welcome aboard to an experience you will only cherish for the rest of your life. The new builds and updates from Marketo are only for the betterment and have only improved. So be assured of the amazing experience you and your clients are going to get.
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Be aware that Marketo (any marketing automation platform) will never be a "buy it and turn it on" type of solution. To get the most out of your investment there will need to be a well-designed strategy, and people on your team who have the Marketo knowlege to implement and maintain this strategy.
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The advice I would share would be this: Get help from an expert! At this point, there is a wealth of knowledge in the Marketo community and you should not go it alone. Hire a Champion with implementation experience, or use a Champion from a 3rd party consultancy, who knows the ropes and all of the "gotchas."
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you're just starting out in your Marketo journey, please visit the community. It's the best place to get answers to specific questions, understand core concepts, and keep up with best practices. I also recommend subscribing to the champion blogs and joining your local Marketo User Group. The user group will help you network face to face with other Marketo users and the champion blog will keep you up to date on all the new discoveries of best practices made by the Marketo elite!
Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My number one thing on a fresh instance would be establishing naming conventions from the start. Choose your folder structure carefully, and use a logical naming convention for your programs to make searching easier.

We use YYYYMMDD - BUSINESS UNIT - PRACTICE AREA - PROGRAM TYPE - SHORT DESCRIPTION.

We use abbreviations for the business unit, practice area and program type.

With a good naming convention like the above, I can search for every program by business unit, practice area or program type abbreviation, which greatly speeds up my work.
Score 8 out of 10
Vetted Review
Verified User
If you are migrating from another MAP... document all your processes... this will guide a consulting team or you training you will need to execute your migration. This give you a clear migration road map and when you start to run out of time gives you a check list of items that can be moved to another phase. Some processes will need to be completely changed or moved to other systems. This is also a chance to remove some "bad practices" and re-evaluate processes. 3rd part Agency / integrators have wonderful expertise for you to tap into (especially around limitations and processes that need to be moved. I like the 3rd party folks because they will have a broader view that Marketo or the Adobe ecosystem. Make sure the can talk at the detail implementation level not just high level...
Score 6 out of 10
Vetted Review
Verified User
Plan, plan, plan. Talk to other departments to see how they could benefit from having automatic communications and get a list of requirements from each one. Then, take that information and prioritize multiple phases to your rollout and growth for the product. This will help make sure that your team doesn't need to field last minute requests and things that can put wrenches in your roll out plan.
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
Get your design team involved as early as possible. Crafting high impact email/landing page templates will give you some quick wins. If your design team doesn't have experience coding with Marketo syntax, hire a third party for this.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Remember - Marketo is a great tool, but it's just the tool. It won't get you leads itself, you need to feed it with appropriate content. It won't automate your lead qualification and scoring without you defining qualification/scoring rules. It won't get your emails sent until you create them and fill them with meaningful messages.

It's like your supercharged Rolls-Royce that you need to feed with fuel. No fuel - no go. No nothing.
Score 6 out of 10
Vetted Review
Verified User
If you are about to embark on your Marketo journey, my first piece of advice would be to engage in the many documents Marketo makes available and get yourself educated on what you need to do to make your email programs work. Learn about smart lists, smart campaigns, reporting capabilities, streams, filters, and so on. It can seem like a very intimidating product when you first open it, but once you have a grasp of the basics, it's pretty easy to conduct your everyday business while constantly striving to learn more and do better. The Marketo community is also a valuable resource where you can connect with others who are using Marketo for work just like you are. They are sometimes even more knowledgeable than Marketo's support staff.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Start of by building Base - Smart List and remove non target audience, unsubscribes etc and use that as your main database point to avoid errors. Make sure your integration with set properly with your CRM so you never have to worry about it again.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Take the time to learn the tool. Marketo is quite expansive and they are always improving it. Utilize the community as there are some very smart Marketo pros out there. If you are trying to accomplish something in Marketo and can’t figure out how, 100% chance that someone else has already figured it out. Utilize those resources!
Score 8 out of 10
Vetted Review
Verified User
Marketo might seem complicated at first, but it's the best automated email marketing tool out there and is important to learn. Definitely look at the existing resources out there and play around with it at first. Oftentimes when you run into a problem, it's going to be a small one, where you forgot to set up a filter or trigger a campaign or something like that, so it's important to be attentive to detail and be willing to problem solve.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Marketo is a blank canvas, which can be both good and bad. Without discipline, instances can become disorganized, cluttered, and finding things can be difficult. My advice is to be strict with making conventions and folder structures from the start to keep everything well organized!
September 07, 2019

Marketo Review

Lisa Heay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Other than the field sync selection I've already mentioned, I'd say walk through the SFDC or CRM set up steps carefully. I've seen it multiple times before....a Salesforce admin goes in to do the setup steps in SFDC, and gets going quickly or skips steps they think isn't necessary. Trust me - they are necessary. Slow down, walk through each line item one by one. You'll be thankful you took the extra time at this step when you're not sorting through sync issues later.
Score 7 out of 10
Vetted Review
Verified User
Marketo has a lot of functionality. I've found that it's good to focus on learning a couple of key aspects really well, rather than trying to be an expert on the whole system. If you get good at the parts you use the most you can always use the help center or reach out to the community for support on those parts you need help with.
Score 8 out of 10
Vetted Review
Verified User
I would take advantage of all of the free resources out there regarding Marketo usage, including the Marketo community and video tutorials. It's certainly helped me gain some footing in the system and enjoy marketing ops because there are so many things to learn.
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