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Customization and Launchpoint Partners are Key
Updated November 28, 2016

Customization and Launchpoint Partners are Key

Amanda Wolff | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Real Time Personalization with account based marketing, Marketo Calendar

Overall Satisfaction with Marketo

We use Marketo to support our demand generation program, allowing us to attribute revenue to marketing activities and to determine ROI.
  • Marketo's launchpoint partners are a big reason we have continued to find success with the platform.
  • Marketo's community is robust and has helped us solve strategic challenges, beyond technical support assistance.
  • The lead scoring mechanisms are solid.
  • The tool requires customization to work well for a cross-sell upsell business like ours with a largely "known" customer base.
The integrations won us over.
25,000 to 100,000
B2B
The cross-selling model we operate under is not terribly well-suited, but thankfully, with customizations and support from launch point partners, it's achievable.

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
7
Landing pages
4
A/B testing
6
Mobile optimization
6
Email deliverability reporting
5
List management
6
Triggered drip sequences
8
9.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
7
Event/webinar marketing
8
4.0
Social sharing and campaigns
4
Social profile integration
4
7.7
Dashboards
5
Standard reports
10
Custom reports
8
8.3
API
7
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
10

Using Marketo

  • Extremely positive. Before Marketo, we had no insight into Marketing ROI. Our KPIs were cost or vanity metrics around engagement.

Marketo Training

Using Marketo

It's accurate