Great Product with Powerful Functionality
Updated March 15, 2017

Great Product with Powerful Functionality

Helen Abramova, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used for global marketing automation: demand generation, lead management, lead engagement and nurturing, web activity tracking, scoring, organizing lead life cycling, segmentation, campaign management and many other use cases. It allows for setting up the entire marketing machine in all its variety and complexity, and provides a world-class solution for challenges of today's marketing.

Pros

  • Lead Management - very flexible and powerful platform for organizing, prioritizing, tracking leads in their buyer's journey; enriching, standardizing and cleansing data; handing off leads from marketing to sales.
  • Multi-Channel Marketing - all marketing efforts to get orchestrated, planned and executed easily; organizing the entire marketing environment and making it working for you.
  • Engagement and Nurturing - setting up multi-touch campaigns with targeted messaging to be delivered at the right time. Capability to vary content based on personas, demonstrated buying signals, progressing through the sales funnel, etc.

Cons

  • There are some small features here and there that would make a Marketo user's life easier, but most of the important ones are on the road map.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
  • Other
Goals are diverse: increase revenue with existing customers, getting net new customers - in existing markets and in new ones.
Marketo is much more powerful and flexible, serves enterprise marketing.
Not available
B2B
If you have a global or extended marketing organization, complex and diverse marketing activities, there are many personas/products you are targeting, and your selling cycle is particularly long, complex, [employs] multiple people with different buying roles, Marketo is a perfect solution. Especially in a situation when all marketers should be able to use it by themselves, without extra operational resources.

Adobe Marketo Engage Feature Ratings

9.1
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.5
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

Marketo is very intuitive and easy to learn, I can see that with my team.

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